Top 7 Comparison & Reviews

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Looking for the best website builder to create a website for your small business, eCommerce store, or other project?

If you’re not a developer, you might not be sure where to start when it comes to making a website. That’s where website builders come in…

Website builders make it easy for anyone to create a site using pre-made templates and simple drag-and-drop editing. But not all website builders are made equal, and there are some important differences when it comes to functionality, ease of use, and price.

To help you find the best website builder for your specific needs, we went hands-on with seven popular tools. Now, we’ll share the most relevant information with you to help you make your decision.

Best website builders compared
Tool Editor Rating Blog eCommerce Templates Free Plan From
Wix 4/5 800+ $8.5
Squarespace 5/5 65+ $16
Weebly 4/5 $5
Shopify 4/5 thousands $29 5/5 10,000+ /* $25
SiteBuilder 4/5 hundreds $7.18
Strikingly 3/5 27+ $8

* does have a free plan, but it’s not a true website builder so we don’t really count it.

1. Wix (

A good all-around builder with affordable prices

Wix is a popular drag-and-drop website builder that lets you create a Wix-branded site for free, or your own branded site for a price. After Squarespace, it’s the second-most popular all-purpose website builder, powering 1.9% of all websites.

If you want to learn more, you can check out our Wix review or our Wix tutorial.

Drag-and-drop Editor Rating Blogging Tool? eCommerce Functionality? Templates Free Plan? Unbranded Starting Price
4/5 800+ $8.5

How it works

To launch your Wix site, you first need to sign up for a free account. Then, Wix will ask you a few questions to simplify the website creation process. This is great because it means you get an experience that’s tailored specifically to you:

wix onboarding

Then, you can:

  • Let the WIX AI create a website for you (an especially unique feature). Basically, you’ll answer more questions, and then the AI will actually pick a template for you based on your answers.
  • Choose a template from the 800+ templates available, if you’d rather pick the template yourself.

wix templates

Ease of use and time investment

No matter whether you choose the WIX AI or your own template, you’ll eventually land in the Wix editor to finish out customizing your site.

The Wix editor gives you a great deal of control over your site, but it also feels significantly more overwhelming than Squarespace’s editor because it presents so many options at once.

If you’ve built a few websites before, you might like all those options. But if this is your first time using a website builder, you might struggle with the learning curve:

wix editor

If you want more functionality, you can add in 250+ apps from the Wix App Market.


Wix offers a limited free plan with Wix ads and a Wix subdomain. Paid plans with your own branding and no Wix ads start at $8.5 per month. But serious businesses should spring for the $17 per month plan, at a minimum.

2. Squarespace (

The best website builder for creatives (and others)

By the numbers, Squarespace is the most popular website builder, as well as the most popular hosted content management system. It powers 1.8% of all websites on the Internet according to W3Techs.

Squarespace includes great-looking templates for a variety of niches, as well as an easy onboarding process that makes it easy to build a website even if you have no technical skills.

If you want to learn more, you can check out our Squarespace review or our Squarespace tutorial.

Drag-and-drop Editor Rating Blogging Tool? eCommerce Functionality? Templates Free Plan? Starting Price
5/5 65+ $16

How it works

To get started, Squarespace has you pick a base template from the 65+ available templates. The templates are divided by category and, as a general rule, have great modern, minimalist looks:

squarespace might be the best website builder for you

Once you choose your base template, you’ll need to create a Squarespace account (it’s free to start – so you can test things out with no credit card required).

And as soon as you create your account, Squarespace launches you into the editor so that you can customize your site.

Ease of use and time investment

Because Squarespace has you start from one of the pre-made templates, you don’t need to worry about building your website’s design from scratch.

Instead, you’ll basically just use Squarespace’s drag-and-drop editor to:

  • Edit the existing template data
  • If desired, add new content, like more text, images, a newsletter form, etc.

Editing content is as simple as typing on the page:

squarespace editor

And you can add new content by inserting new “blocks”:

squarespace blocks

All in all, you get a good deal of control without a huge time investment.


Squarespace starts at $16 per month, billed annually. A small business will likely want the $23 per month plan, though.

Related reading:

3. Weebly (

A solid option for all types of sites

Recently acquired by Square for $365 million in April 2018, Weebly is a long-standing website builder that helps you create both standard websites and eCommerce stores (the eCommerce aspect will likely become more prominent with Square’s involvement).

Weebly currently powers 0.6% of all the websites on the Internet.

If you want a deeper look, we have a full Weebly vs Wix comparison post.

Drag-and-drop Editor Rating Blogging Tool? eCommerce Functionality? Templates Free Plan? Starting Price
4/5 $5

How it works

Like the others, you get started with Weebly by signing up for a free account.

From there, you can choose from a variety of themes (the exact number depends on what type of site you’re buildinge.g. a store vs a business site):

weebly themes

Ease of use and time investment

Once you select your website theme, Weebly will launch you into the editor. If you want to edit existing content, you can just click on the live preview. And if you want to add new content, you just drag it over from the options on the left:

weebly editor

Again, Weebly’s editor doesn’t go quite as deep as Wix. But it does a good job of keeping things simple while still giving you enough control to customize your site.

And if you need additional functionality, you can connect to the Weebly app store.


Weebly has a branded free plan. After that, paid plans start at $5 per month.

4. Shopify (

The best website builder for eCommerce stores

Shopify is a bit of a twist because it’s focused exclusively focused on eCommerce, rather than helping you create a multipurpose site. By the numbers, Shopify powers 4.4% of all websites on the Internet, which makes it the second most popular way to make a website (only after WordPress, which has a whopping 42.9% market share). It’s also the second most popular way to build an eCommerce store, behind WooCommerce.

Basically, it’s not the best website builder overall, but it’s probably your best option if you’re serious about creating an eCommerce store.

If you want to learn more, you can check out our Shopify review or our Shopify tutorial.

Drag-and-drop Editor Rating Blogging Tool? eCommerce Functionality? Templates Free Plan? Starting Price
4/5 thousands $29

How it works

Shopify operates on similar principles to the other website builders, but with a slightly different process.

Once you sign up for a free Shopify account, you’ll need to provide a little bit of information. From there, it will drop you into the Shopify dashboard:

shopify dashboard

This is where you’ll:

Ease of use and time investment

Because Shopify is focused on eCommerce, it’s going to take you a bit more time to set up your store than a regular website builder.

In addition to the information above, you’ll also need to set up payment gateways, configure tax rates, and perform other housekeeping actions.

Shopify tries to make things as easy as possible, though. For example, the Theme Customizer/editor makes it easy to tweak your store. And even though it’s focused on eCommerce, you can still add other functionality, like a blog.

The only downside, though, is that there’s no “inline editing”. That means, unlike all the other website builders, you can’t just click on text to edit it:

Shopify editor


Shopify’s plans start at $29 per month. For more detail, we have a post that’s dedicated to explaining Shopify pricing plans.

The best website builder for people who want flexibility is a service that gives you an easy way to create a website built with the open-source WordPress software. WordPress powers 42.9% of all the websites on the internet, and gives you the simplest way of getting into the WordPress ecosystem.

The open-source WordPress software, AKA, is free software that you can install on your own web hosting. It’s a great way to make a website, but it’s not quite a “website builder” because you’re the one responsible for installing and maintaining the software. is a service based on WordPress that brings a more website builder-like experience to WordPress by handling all of the setup and maintenance for you. But, as long as you pay for the Business plan, you still get access to pretty much all of the flexibility of WordPress, including the ability to install your own themes and plugins *.

With the ability to install plugins, you can add pretty much any feature to your site. You can even create a WordPress-powered eCommerce store powered by the WooCommerce plugin.

* You need to pay for the Business plan to be able to install plugins – you can’t install plugins on the cheap/free plans.

Drag-and-drop Editor Rating Blogging Tool? eCommerce Functionality? Templates Free Plan? Starting Price
5/5 / $25

How it works

Unlike self-hosted WordPress, you can get started with a website powered by just by registering for an account.

From there, will launch you into a simple setup wizard where you can add details for your site, choose a theme, and make some other basic choices:'s setup wizard creates more of a website builder experience for WordPress

Once you’ve done that, you can manage your site from a dashboard area like this:

The dashboard

Again, if you’re paying for the Business plan, you also have the option to install custom plugins to further tweak your site.

You can find a WordPress plugin for literally any feature imaginable – check out some of the most popular plugins to get some ideas.

Ease of use and time investment

While the self-hosted WordPress software is a little more complex than your average website builder, the service does a good job of simplifying things.

The setup wizard can have you up and running with a working website in just a few minutes. For simple sites, that might be all you need.

If you want to go more in-depth, you can consider installing a page builder plugin like Elementor, which will give you access to a visual, drag-and-drop design experience like this:

Elementor editor in WordPress

Unlike self-hosted WordPress, you won’t need to worry about security or maintenance when you create your site with


While does have a free plan and some cheap plans, we don’t recommend those plans if you’re looking for a full-featured website builder.

Instead, you should pay for at least the Business plan, which unlocks the full flexibility of the WordPress software.

It costs $25 per month if paid annually or $33 per month if paid monthly.

6. SiteBuilder (

The most affordable website builder on this list

With promotional prices starting at just $7.18 per month, and regular prices at $10, $12 and $18, SiteBuilder is one of the most affordable website builders on this list.

Drag-and-drop Editor Rating Blogging Tool? eCommerce Functionality? Templates Free Plan? Starting Price
4/5 $7.18

How it works

SiteBuilder doesn’t offer a free account or free trial, so you’ll need to pay before you can start building your site.

From there, you can choose a pre-built template from the hundreds of templates that SiteBuilder offers, including a nice category filter to help you find the perfect template:

SiteBuilder templates

Ease of use and time investment

After you pick a template, you’ll be able to edit it using SiteBuilder’s simple visual editor. It offers a grid-less drag-and-drop approach. That is, you’ll be able to drag elements anywhere on your site – you’re not constrained by a grid:

SiteBuilder drag-and-drop editor

If you want, you can also add a blog or eCommerce functionality, depending on your plan.


SiteBuilder’s regular plans start at $10 per month, but they offer 50% off your first billing cycle, which lets you get started for as little as $7.18 per month.

7. Strikingly (

A good basic option for simple websites

Founded in 2013, Strikingly is much younger than the other website builders on this list. It’s probably not a great option if you’ve already built a few websites and like to tinker. But if you just want a tool to build a basic website, its simple editor keeps things uncomplicated.

Drag-and-drop Editor Rating Blogging Tool? eCommerce Functionality? Templates Free Plan? Starting Price
3/5 27+ $8

How it works

To get started, you sign up for a free Strikingly account. Then, it drops you into an interface where you choose from the ~27+ available templates:

strikingly templates

Ease of use and time investment

Once you select your template, Strikingly dumps you straight into the editor. This free website builder tool is a lot simpler than Wix. And while, to be honest, it does look a little dated, it’s actually pretty intuitive for most of the things a small business needs.

One especially handy feature is built-in spots that suggest adding a specific element. For example, on the template I chose, it suggested adding a button to the hero section:

strikingly editor

Strikingly’s editor definitely sacrifices some flexibility for ease of use. But if you don’t have a ton of experience and just want to build a great-looking small business site, that may well be enough for you.


Strikingly has a free plan if you’re ok with using a Strikingly subdomain. After that, paid plans start at $8 per month.

Website builder FAQS

As we finish out our collection, let’s run over some common questions you might have…

How can I choose the best website builder?

When it comes to choosing the best website builder for your situation, you should consider the following details:

  • Complexity – are you willing to use a tool that’s a little more complex in order to get more flexibility? Or would you rather keep things simple, even if it means sacrificing some flexibility?
  • Features – what features do you need your website to have? Do you need eCommerce? An appointment booking system? Membership functionality? All of these key details might push you in one direction or another.
  • Design interface – do you want full drag-and-drop design or are you happy to just choose a template and add your own content?
  • Budget – how much money are you willing to spend?

Your answers to those questions should hopefully make it clearer which is the top website builder for your needs.

How much does a website builder cost?

What you’ll pay obviously depends on the builder in question. On the low end, you can get started for as little as $5-$10 per month.

For a site with more functionality (like appointment bookings), you should expect to pay at least ~$20+ per month.

For an eCommerce store, you should expect to pay at least ~$30+ per month.

Which website builder is the easiest to use?

All of these website builders are easy to use because that’s the entire point. However, if you want the simplest option, Weebly is a great place to start. It’s not as powerful as other platforms, but it does do a great job of keeping things simple.

What is the best value website builder?

Weebly is the best value website builder for simple sites because of its very low prices. Wix and SiteBuilder can also be good options as they also have pretty affordable plans.

What is the best website builder for eCommerce?

If you’re building a serious eCommerce store, Shopify is definitely the best website builder for you. The eCommerce plan is another good option, as it makes it easy to create a store using the WooCommerce WordPress plugin.

For very simple stores, Squarespace and Wix can also get the job done.

Nothing doing? might still be the best website builder for you

Couldn’t find the best website builder for you in the list above? You can always stick with the tried-and-true self-hosted WordPress approach (c’mon, we’re a WordPress blog – you didn’t think we’d go the whole post without one mention of WordPress, right?).

As we mentioned in the section, WordPress is the most popular way to build a website in existence, powering 42.9% of all the websites on the Internet.

There are some good reasons for that, too:

When you build your website with self-hosted WordPress, you have 100% control over your website, which is something that even the best website builder can’t match. It’s also easy to customize because you have:

  • A huge library of WordPress plugins to add new functionality. There are over 58,000 free plugins alone.
  • Tens of thousands of WordPress themes, which dwarfs any of the template lists you’ll find at a website builder.

Now, if you just want a super simple site, you might not actually need all that functionality. But if you want an easy-to-use platform that gives you the flexibility to do anything you want, none of these tools can beat WordPress.

If you’re interested in learning more about using WordPress to build your site, here are some resources to get you started:

Have any other questions about picking the best website builder for your business? Leave a comment and we’ll try to help out!

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* This post contains affiliate links, which means that if you click on one of the product links and then purchase the product, we’ll receive a small fee. No worries though, you’ll still pay the standard amount so there’s no cost on your part.

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