WordPress and Amazon are both powerful platforms that enable you to easily sell your products online. However, they’re fairly different in their approach, and each has its own pros and cons. If you learn how to integrate WordPress with Amazon, though, you’ll be able to make the most out of both platforms and sell more products.
The idea here isn’t to set up a shop on each platform and hope for the best. Instead, you’ll want to determine the most efficient integration possible to maximize your earning potential. For example, you could use Amazon to monetize your WordPress posts with affiliate links. Or, if you already sell your own products, you could sync your WooCommerce store with Amazon for even more visibility.
In this article, we’re going to talk about why you should integrate WordPress with Amazon. Then we’ll teach you two ways to do just that. Let’s get down to business!
- 1 Why you might want to integrate WordPress with Amazon
- 2 How to integrate WordPress with Amazon (in two ways)
- 3 Conclusion
Why you might want to integrate WordPress with Amazon
At first glance, WordPress and Amazon aren’t that similar. Amazon enables you to sell your products using its own platform, while with WordPress you need to set up your own online shop using plugins such as WooCommerce. However, WordPress has an ace up its sleeve when it comes to integration – it can be made to work with almost any other popular platform.
In this case, the key is finding the right integration to help your bottom line. There are a couple of excellent options:
- Use Amazon’s affiliate program to monetize your WordPress blog. Amazon’s affiliate program is one of the largest of its kind and offers a quick way to monetize your blog posts. Follow our guide on how to become an Amazon Affiliate.
- List your products on both platforms to increase visibility. The more eyes you get on your products, the greater your chances of selling them should be. Plus, you can use your WordPress website to drive more sales towards Amazon and vice versa.
If either of these examples sounds intriguing, then you’re in luck – we’re going to teach you how to implement both of them.
How to integrate WordPress with Amazon (in two ways)
Before we dive in, it’s worth noting that the following two methods aren’t the only ways to get WordPress and Amazon to work together. However, they’re perfect examples of what you can do with a little work and the right plugin. Let’s start with the easiest integration.
When you sign up to Amazon’s affiliate program, you get a unique ID you can use to generate links, banner ads, and widgets for your site. Each time a visitor clicks on one of these links and buys something, you get a commission – it’s that simple.
Furthermore, your visitors don’t necessarily have to purchase the exact products you link them to for you to make money. As long as they buy something after clicking a link that’s tied to your account, you’ll get a share of that money.
The problem is, a content-rich affiliate blog can send users to dozens if not hundreds of products. By default, you have to generate and add links to each individual product, which can get out of hand fast. That’s where the Amazon Auto Links plugin comes in:
This straightforward tool enables you to generate sections that link to products your audience might like, based on current Amazon rankings and the categories you choose.
You’ll first need to install and activate the plugin, then find the new Amazon Auto Links tab on your dashboard. After that, click on Manage Units → Add Unit by Category:
By ‘unit’, the plugin means an advertising section that will display particular types of items. Choose a name for your new unit so you’ll recognize it later, and remember to enter your Amazon Associate ID as well:
The rest of the settings here are self-explanatory. Make whatever selections you’d like, and be sure to keep the Auto Insert option on (we’ll talk more about this in a moment).
When you’re done, you can click on Proceed. On the next screen, you’ll need to choose the category of products you want your unit to display:
Once you’ve found the right entry, click on the Add Category button. Keep in mind that you can add multiple categories to each unit if you’d like. When you’re ready, click on Create to complete the process.
Remember how we told you to keep the Auto Insert option turned on? By default, your new unit will be placed below the content on your posts and pages. However, you can configure its display settings by navigating to Amazon Auto Links → Manage Auto-insert and clicking the Edit option for the unit you want to customize:
Look for the section called Where to Enable, which will let you choose where to display your unit:
If you want more control over your display settings, you can always opt to use shortcodes instead. For more information on how to do that, check out the plugin’s main WordPress page for detailed instructions.
2. Publish your WooCommerce products on Amazon
To make the most out of this integration, you’ll want to have a WooCommerce store already set up. After all, the goal here is to either use WordPress to drive users towards Amazon or list your products on both platforms to make more sales.
Let’s walk through how to use the “WP-Lister Lite for Amazon” plugin to link your WooCommerce store to Amazon. As usual, you’ll need to install and activate it before getting started:
Once the plugin is set up, you’ll need to connect your Amazon account to your WordPress site. To do that, go to the Amazon tab in your WordPress backend, and look for the Settings → Account screen. Choose which Amazon store you signed up for (Amazon US, UK, etc.) and follow the instructions on your screen to complete the linking process:
Now move on to the Categories tab under Settings, and enable the categories you’re authorized to sell on Amazon. Keep in mind that some categories require Amazon to pre-approve you, so you’ll want to avoid those for now:
Once you’re happy with your settings, save them and you’re ready to go. All that’s left to do now is either match your WooCommerce products to existing ones on Amazon or publish them independently if they’re not already on the platform.
You can find detailed instructions for both methods by clicking the links above.
WordPress’ versatility makes it perfect for integration with other platforms, and Amazon is no exception. By using a plugin or two, you’ll be able to tap into the latter’s massive audience and use it to monetize your blog or manage sales on both channels directly from WordPress.
Let’s review two of the best ways to integrate WordPress with Amazon:
- Add Amazon Affiliate links to your WordPress posts automatically, using Amazon Auto Links.
- Link your Amazon and WooCommerce stores together with WP-Lister Lite for Amazon.
Do you have any questions about how to integrate WordPress with Amazon? Ask away in the comments section below!