How to Create Them, Plus Their Benefits

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No matter how comprehensive your website is, your visitors will inevitably ask questions. It’s best to answer those questions as quickly as possible, but you won’t always be available. That’s where using WordPress chatbots can come in handy.

You’ve probably seen chatbots on other websites – programs that can carry out basic conversations through text. While this may seem like a complex feature, adding a chatbot to your own site is surprisingly easy. You just need the right tool.

In this article, we’ll explain how chatbots work and how they might be able to benefit your WordPress site. Then we’ll introduce some tools for adding WordPress chatbots, and show you how to start using them. Let’s go!

What is a chatbot?

Also commonly referred to as a virtual assistant, a chatbot is a piece of software designed to mimic human speech and simulate conversations. For your website, you can think of chatbots as an automated alternative to live chat.

If you’ve ever had a ‘conversation’ with Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, or Google Assistant, you’ve interacted with a chatbot.

Benefits of adding chatbots to your WordPress website

Chatbots process input from their users – statements, questions, and so on – and reply with the most relevant answer they have access to. Some chatbots are entirely pre-programmed, set up with lists of responses they can give and the words or phrases that will trigger each one.

Others are designed to do a little of the work themselves, like searching the internet for the correct answer or even learning over time. Most work through a text-based chat system, although some can also understand audio inputs.

So how can you use chatbots to help your WordPress site? Here are a few common approaches:

  • Provide better customer service, even when there are no humans around to answer questions.
  • Direct visitors towards important information or a Call To Action (CTA).
  • Collect data from your audience.
  • Introduce an element of fun and personality into your website.

Chatbots can provide a lot of benefits for your site, and it’s actually surprisingly easy to create WordPress chatbots thanks to some helpful tools.

Three tools for adding chatbots to your WordPress website

1. Botsify

First up, we have Botsify. This tool is simple to use, even for beginners. There’s a drag-and-drop designer that makes building your chatbot interface simple, and plenty of analytics options to help you refine your WordPress chatbots over time.
The Botsify chatbot platform.

What’s more, Botsify makes it easy to integrate your chatbot with WordPress. However, you will need one of the paid plans to create a website chatbot.

2. WP Chatbot

Next, let’s look at a WordPress-specific tool:

WP Chatbot is one of the few chatbot plugins designed specifically for WordPress.

The WP Chatbot plugin for creating WordPress chatbots.

You’ll build your chatbot using the standard WordPress editor, with a few new options. WP Chatbot is also fully responsive and offers multiple design options. This is a premium plugin that costs $30 for a standard license.

3. Watson Assistant

Finally, if you’re looking for a more advanced option, Watson Assistant is worth considering:

This solution offers both free and paid tiers, and enables you to build a chatbot with complex functionality.

The Watson Assistant chatbot solution.

It will be able to understand when users switch topics or provide multiple pieces of information in one exchange, and respond appropriately. You can use this tool to create WordPress chatbots using the IBM Watson Assistant plugin, which has few active installs but excellent reviews.

Once you’ve chosen the right solution for your site, all that’s left to do is actually create your chatbot. How this works will vary depending on the platform you’re using, but let’s look at one example.

How to create WordPress chatbots with Botsify

In this section, we’re going to show you how to create a chatbot using Botsify. We’ve chosen this platform because it’s simple to get started with, and doesn’t require using a plugin.

As we mentioned, you will need a paid account to create WordPress chatbots with Botsify. However, you can easily try the tool out via the free trial. After signing up, you’ll be sent an email with instructions on how to get started.

After that, you can log into your account:

Creating a chatbot with Botsify.

You can either search for an existing template, which will fill in some of the details for you, or create a chatbot from scratch. To do the latter, click on the Chatbot for Website button. Give your chatbot a name, and select Create. You can then access the dashboard you’ll use to customize the chatbot:

The Botsify dashboard.

There are a lot of options here. First, select Basic Messages from the left-hand menu. This is where you can decide what your chatbot will say to introduce itself to new visitors:

Adding basic messages for your Botsify chatbot.

You can also use the Default message section to input a generic response the chatbot will use whenever someone asks a question it doesn’t understand.

To start teaching your chatbot, you’ll want to visit the New Story section:

Customizing your Botsify chatbot.

Each ‘story’ is made up of one or more potential user inputs, and a response from the chatbot. You simply enter keywords or phrases into the User says field, and then type the desired reply into the Bot says field. You can even add alternate responses, so the chatbot replies a little differently each time someone asks it the same question.

At this point, you can start teaching your chatbot, and check out the documentation if you get stuck. When you’re done, you can embed the chatbot into your WordPress site by adding a little code to your footer.php file:

An example of a Botsify chatbot on a website.

It’s worth noting that most chatbot tools work in a very similar fashion. So if Botsify isn’t to your liking, you’ll already be a step ahead when you try out another solution.


Adding a chatbot to your website is a little like hiring a part-time employee. Your chatbot can welcome visitors, answer some of their basic questions, and direct them to wherever they need to go (such as your contact page). This is a smart, easy way to improve the user experience on your site.

To create WordPress chatbots, you’ll need a dedicated solution. Here are a few you can try out:

  1. Botsify: A reasonably-priced, flexible chatbot tool that is easy to get started with.
  2. WP Chatbot: A premium WordPress plugin that simplifies adding a chatbot to your site.
  3. Watson Assistant: A more advanced option with a lot of functionality and analytics options.

Do you have any questions about how to use WordPress chatbots effectively? Drop us a line in the comments section below!

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