7 Best URL Shortener Services to Shrink and Track Links

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Looking for the best URL shortener to shrink your site’s links, analyze clicks, add UTM tags, and/or help you use retargeting?

In this post, we’ve collected six great services for all use cases. From free URL shortener services to business-focused premium plans, you’ll find a great option on this list.

What is a URL shortener?

A URL shortener is an online tool that takes a long, hefty URL and provides a shortened URL that sends the user to the exact same spot. Some URL shorteners can also help you track and manipulate those links, with features like click analytics, UTM parameter support, and retargeting.

URL shorteners help you create shorter, more aesthetic URLs, as well as benefit from those tracking and retargeting features. In a previous post, we also answered to the basic question: “what is a URL“.

Six best URL shortener services compared

1. Bitly 

Bitly is one of the best URL shortener services

Bitly is a powerful (and popular) tool for shortening URLs.

The free service lets you shorten links using the Bit.ly domain name, while the premium service lets you use your own custom domain name.

Bitly has features like link retargeting in the paid version. You can track individual links and get related analytics on your dashboard. It even measures your marketing campaign performance for a specific location.


  • Connect custom domain
  • Analytics dashboard
  • Audience intelligence
  • Custom URL
  • Integration with Zapier and TweetDeck
  • Fully-responsive
  • Cloud-hosted
  • URL retargeting


Bitly offers its basic service for free. After that, premium plans with a custom domain and more features cost $35 per month with monthly billing or $29 per month with annual billing.

2. Sniply


If you’re setting out to achieve big on conversions using content curation, there’s a good chance that Sniply is the tool for you. You can use Sniply to create short, branded customs links of articles/ blog posts/ web page. These links are easy to share on social media. When users click on these short ‘Snips’, they are taken to the relevant content, but the web page now also displays the Snip you created along with your Call-To-Action. 

That’s not all. You can reuse the CTA as many times as you want, or create new CTAs for different campaigns. The metrics pertaining to clicks, conversions and campaigns can be viewed on the analytics dashboard.


  • Custom URL shortener
  • Customized CTAs on each shortened URL
  • Embeddable on articles and pages you share
  • Dashboard monitors to track user interaction
  • Integrates with other marketing and analytic tools to fine tune campaigns
  • Connects to your own custom domain


Four plans are available – Basic, Pro, Business and Agency at $29/mo, $79/mo, $149/mo and $299/mo respectively. All plans come with a 14 day free trial and a discount for annual payments. The number of team members, brands and monthly clicks varies in the different plans as do the customization options.

3. TinyURL


TinyURL is the best URL shortening solution for anonymous use. You can customize the string that appears in your shortened URL.

For example, you could create https://tinyurl.com/tiblog, rather than something random like https://tinyurl.com/y3xvrfpg.

TinyURL is completely anonymous – no need to register an account. The downside, though, is that it doesn’t offer any analytics or other advanced features.


  • Fast redirection
  • Option to customize the shortened URL
  • Anonymous usage
  • Easy-to-use


TinyURL is 100% free.

4. Ow.ly

Owly is a URL shortener service that's part of Hootsuite

Hootsuite is a popular social media management tool. Ow.ly is a specific feature in Hootsuite that lets you shorten your links to use on social media or in other places.

If you are already a Hootsuite user, you can access Ow.ly from the Hootsuite dashboard. From there, you’ll also be able to view analytics for your shortened URLs.


  • URL Performance metrics
  • Link retargeting
  • Trackable short links
  • Mobile platform supportive
  • Rank monitoring
  • Demonstrate social ROI


Ow.ly is included with both free and premium Hootsuite plans. So, while you do need to create a Hootsuite account to use it, you don’t need to pay.

5. Rebrandly


Rebrandly offers advanced URL shortening technology packed with tons of features. You can use this digital tool to create custom/branded (and shorter) memorable links. You can use this URL shortener for both building and sharing short links across various social networks.

Rebrandly also lets you create separate workspaces and teammates, which might make it the best URL shortener for teams, and it also includes advanced features like link retargeting support.


  • Bulk link creation
  • UTM parameters
  • API access
  • 100+ app integrations
  • Emojis on short links
  • GDPR-compatible
  • Rapid auto-scaling servers
  • Private reporting
  • Custom reports
  • Click tracking


Rebrandly offers a limited free plan that supports 500 links and 5,000 clicks per month. After that, there are various paid plans:

  1. Starter – $29
  2. Pro – $69
  3. Premium – $499
  4. Enterprise – talk to sales

6. T2M


Another unique contender in our best URL shortener list is T2M. You will love the usability of this link shortening solution. To make the URL tracking easier, they have two separate dashboards. One is for location analytics and the other is for device or platform. It even generates a QR code along with the short URL.

T2M has dedicated instances, meaning the server response will be 100% dedicated to a single user. This ensures fast redirection to your destination URL. You can create short, branded URLs that will get more clicks or even decide where the link should work.

The paid plan will let you create more advanced URLs, like a password protected URL and a vanity URL. It’s a perfect choice for online businesses who want flexible, short URLs.


  • No spam policy
  • Personalized short URLs
  • Full-scale analytics
  • One-click domain mapping
  • Bulk URL creation
  • Unlimited API
  • No-expiry URL
  • Dedicated instance
  • Auto-generated QR code
  • CSV Import


If you just want to use the basic T2M service, T2M offers a basic tier for a $5 one-time free. The $5 is just for verification and to cut down on spam – there are no ongoing fees.

After that, there are four ongoing plans, which use monthly or annual billing:

  • Standard – $9.99 per month
  • Pro – $29.99 per month
  • Premium – $89.99 per month
  • Dedicated – talk to sales

You’ll also get three months for free if you pay annually.

7. ClickMeter 


ClickMeter is less of a URL shortener and more of a click-rate optimizer. There are many features to help you create a URL with tons of clicks. ClickMeter is more for advertisers and agencies who use Google AdWords or other advertising networks.

It works like a charm for webmasters with a global audience and multiple languages. In addition to location-based targeting, you can easily integrate with popular content management systems like WordPress and Shopify. Clickmeter’s dashboard provides an in-depth analysis report.


  • Multilingual support
  • Geotargeting
  • URL encryption
  • Bulk link creation
  • Branded tracking links
  • Multiple API keys
  • Google Analytics UTM support
  • Device-based targeting
  • Clone links


ClickMeter has three premium plans, all of which offer a 30-day money-back guarantee:

  • Medium – $29 per month
  • Large – $99 per month
  • X-Large – $349 per month


Using a URL shortener service can help you create cleaner, more user-friendly URLs and also track and analyze how those URLs perform.

If you are sharing posts, get the best URL shortener for your blog. Here’s an outline to help you find the ideal URL solution:

  1. Bitly – Great for freelancers, small-mid sized businesses (only free version).
  2. TinyURL – A simple free tool with link customization.
  3. Ow.ly – Popular among Hootsuite users.
  4. Rebrandly – Lets you use a custom domain name for free.
  5. T2M – Get short URL plus QR code.
  6. ClickMeter – Perfect URL solution advertisers

Do you have any questions about how to choose the best URL shortener service for your website? Let us know in the comments!

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