6 Best WordPress Google Analytics Plugins in 2020 (All Are Free!)

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Searching for the best WordPress Google Analytics plugins?

No matter what type of website you have, Google Analytics can help you boost your marketing efforts and monitor your site’s performance. And with the right plugin, you can enjoy a simpler setup process and easier access to your data.

Fortunately, there are a few excellent tools on the market. They’re easy to install, so you won’t have to worry about digging into your site’s code. Plus, they provide you with the most critical information to focus on the metrics that matter for your website.

In this article, we’ll give you an overview of the six best WordPress Google Analytics plugins. Let’s go!

Why you might need a WordPress Google Analytics plugin

Using Google Analytics is a must if you want to make data-driven decisions about your website and business. It helps you understand where your visitors come from, their preferences, and how they use your website. You can also measure your marketing campaigns’ effectiveness and find out what keywords your content ranks best for.

What the best free WordPress Google Analytics plugins can do for your business

However, Google Analytics can be challenging to understand for many beginners. It gives you access to vast amounts of information, so navigating its interface is not very straightforward. Unless you know what you’re looking for, it can be overwhelming to the average user.

Also, you need to integrate your Google Analytics account with your website, which is not an easy process. It typically involves adding an HTML tag to your site’s header – a tricky task if you’re not familiar with code, and not the easiest setup to maintain even if you are.

That’s where WordPress Google Analytics plugins come in handy. Most of them are easy to install, so there’s no need for you to edit your site’s code manually.

Many of them also give you an overview of the most critical metrics for your site directly in your WordPress dashboard. You can even set up automatic email reports, making it a lot easier to stay up-to-date with your campaigns.

Finally, some tools also help you set up other advanced types of Google Analytics tracking, such as tracking downloads/link clicks or enhanced tracking for eCommerce stores.

Six best WordPress Google Analytics plugins

Now that we’ve discussed why using WordPress Google Analytics plugins can be useful, let’s look at the six best options for your website. Each of them offers slightly different features and benefits.

1. MonsterInsights

MonsterInsights is one of the most popular WordPress Google Analytics plugins. It enables you to track your site metrics easily without editing any code. Apart from basic user demographics, you can also measure data such as clicks, links, downloads, and much more. Plus, it will display your audience reports in your WordPress dashboard, so you won’t have to switch between sites to view the information you need.

Besides that, MonsterInsights includes features such as:

Pricing: Limited free version. You can access premium features from $99.50 per year, which give you advanced tracking capabilities for events, eCommerce, affiliate links, and more. If you need help installing it, make sure to check out our MonsterInsights tutorial.

2. Analytify

Analytify is another plugin that enables you to track the analytics of your website from your WordPress dashboard. Besides its core functionality, it also offers various add-ons, enabling you to create your own custom experience. Also, you can automate email reports for every post or page.

Analytify comes with the following features as well:

  • One-click set up
  • Custom post type support
  • Advanced eCommerce analytics
  • Real-time statistics
  • Visual reports
  • Social media analytics
  • Search engine optimization (SEO) support

Pricing: Limited free version. You can access premium features with priority support starting at $39 per year and extend the plugin’s functionality with various add-ons such as WooCommerce integration for $49 per year.

3. GA Google Analytics

GA Google Analytics is an excellent option if you don’t mind dealing with Google Analytics directly but need help integrating it with your website. This simple tool helps you set up the tracking code and enables you to measure all the critical metrics without weighing down your website.

It also lets you exclude admin users from being tracked, which prevents you from accidentally polluting your site’s data with your own actions.

Note that this plugin doesn’t display metrics inside your WordPress dashboard. You will need to log in to your Google Analytics account to see all your user data.

Pricing: Limited free version. If you need more control over the settings and want features such as a visitor opt-out box, you can upgrade to GA Pro for $15 per year.

4. Metrics Query

Metrics Query is an excellent free alternative to the popular ExactMetrics plugin (formerly called GADWP – Google Analytics Dashboard for WordPress). It gives you an overview of the most important Google Analytics stats directly in your dashboard. You can also access in-depth page and post reports if you need more specific details. Plus, it comes with enhanced eCommerce integration to help you track product impressions, purchases, and more.

Other features include:

  • Easy installation
  • Customizable tracking code
  • Integration with WooCommerce, AMP, and more
  • Affiliate link tracking
  • Real-time statistics
  • Access control
  • Support for Google Tag Manager
  • User tracking opt-out

Pricing: Free


If you’re worried about having too many external HTTP requests on your site, Complete Analytics Optimization Suite (CAOS) could be an excellent choice.

This plugin lets you host the Google Analytics tracking script locally on your WordPress site’s server. This is an advanced performance optimization tactic that some people prefer as it lets you cut down on external HTTP requests and also lets you control browser caching behavior for the script.

Its learning curve is a bit steeper than the other plugins on this list. However, it’s still an excellent tool for performance-minded users.

CAOS includes features such as:

  • Rich integrations with other plugins
  • Ability to bypass ad blockers
  • Outbound links capture
  • Enhanced link attribution
  • Compatible with dashboard plugins by MonsterInsights, Analytify, and more
  • The ability to set an adjusted bounce rate
  • Custom cookies expiry

Pricing: Free

6. Site Kit by Google

Finally, we have Site Kit, which is Google’s official WordPress plugin. It enables you to connect your website to multiple Google services, including Google Analytics, PageSpeed Insights, AdSense, and Search Console. This useful tool provides you with easy-to-understand metrics, which you can access directly from your dashboard. Plus, it will give you tips on how you can improve your results.

In addition to all of that, you can also enjoy the following features:

  • Easy setup of Google tools
  • Centralized dashboard with all your website’s insights
  • Metrics for your entire site or individual posts
  • Tag manager integration
  • Optimization options
  • Access control

Pricing: Free

If you’d like to see detailed instructions on how to use this plugin, make sure to check out our Site Kit tutorial.


In this article, we’ve given you an overview of the six best WordPress Google Analytics plugins that make website tracking easy. MonsterInsights and Analytify are especially excellent if you want a visual presentation of data, integration with other plugins, and SEO-boosting tools.

Once you’ve set up Google Analytics on your site, we have some other guides to help you start learning how to use Google Analytics:

Do you have any questions about WordPress Google Analytics plugins? Let us know in the comments section below!

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